The Groovd was a name on a box of copybooks in February 2022. It mostly still is. That four-year-old is eight now.
In 2022 a father in Finland watched the schools around him go digital faster than they ever had. Tablets in every classroom, handwriting squeezed to a few minutes a week, and children arriving in first grade who could swipe but couldn't hold a pencil. His son was four.
He wanted the boy to walk into that school already able to write his name, and to get there without a screen. So he designed a copybook. The letters and numbers are carved into the page, so the pen drops into the groove and a four-year-old can't form the letter wrong.
The ink fades in about ten minutes, so the page is blank again by the next morning and the same page works for months. He did one page, then another one, and nobody had asked him to.
Groovd started in February 2022 with one product and one child who needed it. That four-year-old is eight now.
Ages 3 to 8, either hand
The first four books
Alphabet, Numbers, Math and Drawing, with the pen, refills and the grip trainer in the box.
When they are ready for more
The second set
Cursive, Nature, Transportation and Geography, for children who have outgrown the first four.
Ages 2 to 8
And fifty more tools
A shape sorter, a busy book, a pocket microscope, a wooden clock, a multiplication board game, a lacing shoe. Picked by the rule the copybook was designed around.
3 out of 4
of our customers are grandparents
Three out of four of our customers are grandparents. They told us the same thing: they wanted to give a gift that meant something. Not another video game. Something the child would sit down with, focus on, and feel proud of.
Shop Special GiftsWe read the reviews and the support inbox every day. A few things repeat often enough to count as rules.
The ink fades in about ten minutes on purpose. That's the length of a small child's attention, and a page a day for three weeks does more than a long session on Sunday.
When a grooved book doesn’t work, it’s almost never the grooves. It’s a pen that won’t leave a mark unless it's pressed hard. So the pen and its refills are in every box.
The child who refuses the Alphabet book will happily do the Drawing one for a week, and it's the same hand doing the same work.
Everything we make has to produce the moment where a five-year-old holds up a page and says “look”. The handwriting comes along behind it.
An hour north of Helsinki. We're a small company, and we ship to families in the US, Australia, Canada, New Zealand and the UK.
If a copybook isn't working for your child, send it back within 60 days and we refund it. We'd rather do that than have a book sit in a drawer.
Everything that comes to support@thegroovd.com gets read, 9am to 8pm Monday to Friday.
“They work, for one specific job: getting the movement into the hand before the child can control a pencil freehand.”
Our goal is for every parent to be able to provide these kinds of tools, experiences and possibilities for their children.
Shop the copybooksThe Groovd team
Hyvinkää, Finland
